The Segmentation, Targeting, Positioning (STP) framework

Exactly the same format as last week, which was perfect. The questions for this week are as follows:

An example of a company sing the STP framework to the benefit of the organsiation (343 Words, 2 references)

What are the best positioning strategies to build or sustain a brand? (343 Words, 2 references)

How then can marketing professionals use these strategies to ensure their organisation has the biggest share of the market? (343 Words, 2 references)

Offering a strategy for how a colleague’s organisation may make more strategic and effective use of the element described. (343 Words, 2 references)

This weeks key concept overview is also attached to give an overview of this weeks learning so you may understand the context.
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