The ability to describe and/or assess a coherent PR campaign, backed by facts and concepts learn t in class.

Chose one of the following topics for your paper.
1- The exploitation of superstition (Read pdf here: http://www.rand.org/content/dam/rand/pubs/research_memoranda/2008/RM365.pdf

2- Poetry of Propaganda (Listen here : http://www.thisamericanlife.org/radio-archives/episode/575/poetry-of-propaganda?act=1#play

In all cases (regardless of which option you chose):

Assess whether the PR approach was successful (or could have been successful) by selecting three frameworks learnt in class. Ex: Co-Orientational Model, Threat Appraisal Model

Justify why these frameworks are appropriate

Provide specific evidence in support of arguments

 

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