Segmentation, Targeting, and Positioning

Watch the video: McDonalds: Segmentation, Targeting, and Positioning. Compare and contrast the company’ s strategy in relation to its competitors:
Create a profile of the target consumer.
Does it make sense for the company to target a different consumer? If so, how could the company market to a different consumer?
Video Link:http://bevideos.mhhe.com/business/video_library/0073362255/swf/Clip_08.html

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