The sales letter should focus on the features and benefits that Kelly can offer to your targeted company using Assess customer needs. Include information from the case such as background information, supplier awards, and importance of outsourcing.
Determine key selling points and benefits
Anticipate purchasing objections
Use the AIDA model
Maintain legal and ethical standards, and demonstrate your awareness by writing a message tailored for your business
For our purposes, assume that Kelly Services does not have competition from other companies