Strategic Marketing Management

Individual Reflection on Marketing Simulation Game

Instructions:

1. This is an individual project in which you are required to write a reflective report on the marketing simulation game that you have completed in 6 rounds.
2. You will have to consider all that you and your team did in the 6 rounds of the simulation game.
3. You need to provide relevant and detailed information for all the questions given in the format below. If you want to attach any documents you can do so in the Appendix section at the end of the report.
4. The reflective report should be up to the standards and written in a professional manner and should be free from spelling and grammar errors.
5. This project weighting is 25%
6. Total marks allocated is 50.

Individual Reflection

One of the valuable vehicles for learning is the practice of active reflection. Whilst feedback tends to promote skill acquisition and competency, reflection leads to individual growth and interpretation of the greater meaning and implications of an experience or action (Branch & Paranjape, 2002).

In this individual reflection project, you are required to provide an insight into the experience that you had while working on the marketing simulation game over 6 rounds. Please use the reflection template given below and provide relevant information as required.

TEMPLATE FOR INDIVIDUAL REFLECTION

Describe your experience objectively and honestly.

Answer the following questions – Total 50 Marks

Describe

• What did you do?
• Who was with you in your group?
• What did others do? What actions did you or others take?
• What was the goal you were trying to accomplish?
• Were you able to effectively achieve your goal? Why or why not?
• Which skills did you bring to the experience that helped you meet your goal?
• While working on this simulation game, did any academic concepts become apparent during this experience?

New Learning

• What did you learn that was new to you?
• What insights did this new knowledge give to you?
• Did it help you understand something that you didn’t understand before?
• How do you think this simulation might be useful (in practice, in your studies, in your life)?

Personal Reaction

• How did I feel about what was done? (Did it affect me emotionally and if so how?)
• What did I like or enjoy and why?
• What did I dislike and why?
• What did I find easy to do or understand and why?
• What did I find difficult or challenging to do or understand and why?

Action to be taken

• Is there any action that you will take as a result of what was done?
• Do you need to plug gaps in my knowledge?
• Do you need to investigate or research further?

Summary

• Write a brief summary of your overall experience that you had doing this marketing simulation game.

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