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strategic management


Description of Assessment Requirements

“The process researchers have shown again and again the real world messiness of strategy formulation and implementation. The implication is that it is impossible to analyse everything up front and predict the future, and that the search for economically optimal decisions is futile”(Johnson, G. Scholes, K., and Whittington, R., 2010, Exploring Corporate Strategy, Text and Cases, Prentice Hall, p.17).

Drawing on relevant studies and models , critically evaluate this statement. Use business examples to support your argument.

Total: 2000 words

Assessment value: 25

4.Marking Scheme (Individual Assignment)

· The assignment assessment criteria and mark allocation are as follows :


L.O. Critically analyse how the different perspectives of social science disciplines inform strategic management

Introduction .( 10 marks)

Literature review of content and process approaches to strategy

Implementation issues relating to planned and emergent strategy.

(40 marks)


Comparative analysis of selected models

and cogency of arguments. (30 marks)


Business examples. (20 marks)



(Total 100 marks: value=25%)

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