Graded Activity: Individual Work (50 points)
Instructional Objectives for this activity:
Assess the reasons why new products will fail in the market
In this assignment, conduct independent research to find examples of “failed” products (defined as products that been introduced, then withdrawn, from the market by the company). Include the following elements:
A short description of three “failed” products.
Your analysis of the cause or causes of these product failures.
Your assignment should be 3-4 page(s) in length.
One to two peer-reviewed journal articles are required. Reference all sources using APA format. For guidance using APA format, please contact your instructor.
Save your document with a file name that includes your name_course code-section number_title.
(For example: JaneSmith_MAR5805-12_Week10.docx)
If you are not using Microsoft Word, save your document with the .rtf file extension (Rich Text Format).
For citation guidelines, please refer to the table in the APA Style section of the syllabus.
Submit this document to the Week 11: Individual Work basket in the Dropbox.
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