Graded Activity: Individual Work (50 points)
Instructional Objectives for this activity:
Examine effective communication tactics, including Integrated Marketing Communication, and the role of cause-related marketing
In regards to companies being socially responsible, what isnt discussed at much length is what role we have as a consumer in purchasing from companies that do not pay their employees market wages, or have bad working conditions, or give sparse health benefits. Isnt every dollar we spend with these companies a vote for those companies practices?
Consider the idea that companies only do what they are rewarded for, just like people. For instance, if the company is using child labor and their sales are growing each year, why would they change their practices?
Write about three things you can do to take your role as a socially responsible customer more seriously.
Some people will say that they have to stretch a dollar and that is why they arent socially responsible. What would you say to them to get those individuals to consider changing their views on this?
Your assignment should be 3-4 page(s) in length.
One to two peer-reviewed journal articles are required. Reference all sources using APA format. For guidance using APA format, please contact your instructor.
Save your document with a file name that includes your name_course code-section number_title.
(For example: JaneSmith_MAR5805-12_Week12.docx)
If you are not using Microsoft Word, save your document with the .rtf file extension (Rich Text Format).
For citation guidelines, please refer to the table in the APA Style section of the syllabus.
Submit this document to the Week 12: Individual Work basket in the Dropbox.
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