In report format, prepare a services marketing mix for British American Tobacco (people, process, physical evidence) for the service offering on which you based assignment one. The mix you design should realistically follow on from the marketing objectives set in your first assignment. You must justify each stage of your mix with reference to relevant academic concepts.
On this occasion the report should include the following sections:
Title and contents page (2 marks);
Brief introduction (200 words max; 4 marks);
Objectives brought forward from assignment one (will not be included in word count or marking);
People considerations (600 words approx.; 30 marks);
Process considerations (500 words approx.; 30 marks);
Physical evidence considerations (500 words approx.; 30 marks);
Brief conclusion (200 words max.; 4 marks).
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