A business website is necessary for today’s competitive environment since it enables better service delivery to customers. The most significant aspect of the cafe\’s website is that customers can leave feedback. The feedback analyzes the operations of the business from the perspective of the customers. A business uses the feedback to identify the crucial issues that customers enjoy or lack in the business. However, uncontrolled feedback can infringe into the rights of others. In the context of the Broadway’ The BroadWay Cafe: Feedback in Business (2 pages). Project description. You have recently inherited your grandfather’s coffee shop, The Broadway Cafe, which is conveniently located in downtown Denver. The cafe offers many different kinds of specialized coffees, teas, a full-service bakery, and homemade sandwiches, soups, and salads. To build a sense of community you have provided a mechanism on the business Web site where customers can communicate and post feedback. You review the communication daily to help understand customer issues and concerns. You login and find the following anonymous posting:
I do not recommend visiting the cafe on Thursdays at 2:00 p.m. because the Children’s Story Hour is taking place. I hate children, especially in a cafe. I’m not sure why the cafe encourages people to bring their children. In fact, I recommend that children should be banned from the cafe altogether.
How do you respond? Is the customers viewpoint ethical?
How do you encourage an open line of communication with your customers and still maintain an open forum on your Web site?
The Broadway Cafe needs to take advantage of e-business strategies if it wants to remain competitive. Create a document that discusses the many e-business strategies that The Broadway Cafe could use to increase revenue. Be sure to focus on the different areas of business such as marketing, finance, accounting, sales, customer service, and human resources.
3. Explain how understanding e-business can help you achieve success in each of these areas. A few questions you might want to address include. What type of e-business would you deploy at The Broadway Cafe? How can an e-business strategy help The Broadway Cafe attract customers and increase sales? What types of metrics would you want to track on your e-business Web site. How could you use an e-business strategy to partner with suppliers? How could a portal help your employees? Would you use Kiosks in the cafe?
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