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Clean Edge Case questions

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Clean Edge Case Questions

  1. What changes are occurring in the nondisposable razor category? Assess Paramount’s competition position (Strengths, Weaknesses, Opportunities, Threats).
  1. How is the nondisposable razor market segmented? Examine consumer behavior for nondisposable razors.
  1. What are the arguments for launching Clean Edge as a 1) niche product or 2) a mainstream brand? Which do you recommend?
  1. Based on your positioning strategy, what brand name and marketing budget allocations would you advise?
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