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Case Analysis: Donato’s Finding the New Pizza (4 pages)


Read the Case Donato’s Finding the New Pizza Case(submitting the word document with this information) provide a case study analysis and include answering the discussion question:
1. map the research design used by Donato’s for new product development.
2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question.
3. Evaluate the test market Donatos used. What were its advantages and disadvantages?
4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests?

Be sure not to recite the facts.Support opinion of why you think that way, cite specific information from the text and provide recommendation of what you would do and why using direct quotation marks to indicate direct quotes

SKU: 100109


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