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Brand Name and Corporate Image


In a two- to four-page paper (excluding the title and reference pages) explain the differences between brand name and corporate image, and conclude if these terms are related.

Provide examples to support your position. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the course text and at least two scholarly sources from the Ashford University Library.

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.

SKU: 100007 Category: