overview

Developing a model for how space tourism could develop based on the successful super yacht industry. By super yacht charters we are referring to customers whom charter a super yacht including its crew for time periods between a couple of days to a week. We are only examining charters which cost over $500000 (half a million). This has become an incredibly successful industry and we wish to examine it further as these clients will be the same target customer for the developing space industry. We which to learn from the super yacht industry so we can apply what we learn to create a model for how space tourism could be successful achieved from a business point of view. By space tourism we are referring to a flight in a orbital capsule which would only last a maximum of a couple of days. The purpose of this is only to look at the business model and not the engineering.

Points to be examined
1 The service provided by Superyacht charter companies
2 How this could be applied to space tourism

3 Reasons for the growth of the Superyacht charter industry
4 How this could be applied to space tourism

5 Who are the target customers for super yacht charters over half a million dollars per week
6 How this could be applied to space tourism

7 What motivates customers to spend over half a million on a week long charter
8 How this could be applied to space tourism

9 How charter companies sell their charter
10 How this could be applied to space tourism

11 Proposed model for how Space X would develop a space tourism service.
12 Space X competition
13 Differentiation strategy

 

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