(HARVARD CASE STUDY : MAKING SUPPLY MEET DEMAND IN AN UNCERTAIN WORLD)
1. By mid 80s, what kind of new challenges started to arise in Sports Obermeyer’s business environment that pushed Sports Obermeyer to take new initiatives?
2. Describe their current forecasting process. What was the main issue with this process?
3. By comparing forecasts and actual sales for all items sold, what did the research team observe and conclude? And what method did they propose to improve the forecasting process and its accuracy at Sports Obermeyer?
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