omnichannel retailing

USE THIE TO HELP YOU

 

here are some resources to help you write the outline piece. Skim the articles and follow this format, along with the references I’ve provided. I used some of the articles from my portion for continuity, along with ones I researched. What is the main idea from each article in 2-3 sentences? What themes are emerging? Please let me know if you have questions or concerns.

 

Definitions/origins of omnichannel retailing:

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  • Possible references: The Harvard Business Review article is a great place to start.

Morse, G. (2011). Retail Isn’t Broken. Stores Are. Harvard Business Review, 89(12), 78-82.

 

Bernstein, F. , Song, J. , & Zheng, X. (2008). “bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis. European Journal of Operational 

Research,187(3), 671-690.

 

Brynjolfsson, E. , Hu, Y. , & Rahman, M. (2013). Competing in the age of omnichannel retailing. Mit Sloan Management Review, 54(4), 23-29.

 

Current issues in omnichannel retailing:

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Bell, D. , Gallia, S. , & Moreno, A. (2014). How to win in an omnichannel world. Mit Sloan Management Review56(1), 45.

 

Herhausen, D. , Binder, J. , Schoegel, M. , & Herrmann, A. (2015). Integrating bricks with clicks: Retailer-level and channel-level outcomes of online-offline channel integration. Journal of Retailing91(2), 309-325.

 

Reinartz, W. , Dellaert, B. , Krafft, M. , Kumar, V. , & Varadarajan, R. (2011). Retailing innovations in a globalizing retail market environment. Journal of Retailing, 87, S53-S66.

 

Future of omnichannel retailing:

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Rigby, D., 2011. The Future of Shopping. Harvard Business Review, [online] Available at:<http://hbr.org/2011/12/the-future-of-shopping/ar/pr>

 

Balasescu, M. (2013). The influence of innovations and technology on the future of retail. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V6(2), 9-14.

 

 

Demko-Rihter, J. , & Halle, I. (2015). Revival of high street retailing – the added value of shopping apps. Amfiteatru Economic, 17(39), 632-645.

 

AT THE FILE THE HIGHLIGHT PART IS MY PART IS WRONG I WANT YOU TO DO IT PLZ YOU CAN LOOK AT MY FRIENDS HOW THEY DO IT

 

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