Marketing Research

In preparation for developing an instrument for conducting primary research, this discussion involves a conceptual analysis of primary research methods, both electronic and traditional. In this discussion, be sure to cover the following topics:

  • Identify, define, and describe the various primary research methods, including both quantitative and qualitative research instruments.
  • Discuss the relative advantages and disadvantages of each, including trade-offs in choosing one method over another.
  • How does the Internet impact the availability of these options?

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