Marketing and Customer Preference in a Supply Chain

 

 

For this discussion, refer to your reading of Chapter 4 in your textbook. Respond to the following:

Find an example of a product where you felt there were too many product choices. Explain the implications for the company and their supply chain.
Identify a product market that is currently experiencing changes in customer preferences. How are the companies in that industry responding to the changing preference? What are the supply chain implications?

 

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