2. Conduct a macro-environment analysis for the operating environment within which Orygen operates.
You must use analytical tools/frameworks that have been published in recognised scholarly publications.
Focus on developing and demonstrating:
• an understanding of the purpose of this analysis
• identification of key factors/forces and their implications in terms of key
opportunities and threats
• determine the overall direction of the operating environment in the future.
Draw well reasoned conclusions that have been supported by analysis about the
nature of the macro-operating environment of Orygen.
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