Introduction to Strategy and strategic management

1. Explain how the development of strategy at the LEGO Group reflect the key characteristics of strategic management.?

2. What features of the external environment have influenced strategy development at the LEGO Group?

3. What were the alternative strategies facing the LEGO Group in 2004? Why do you think the LEGO Group followed the course that they did?

4. Looking at the LEGO Group today how would you approach strategy development to ensure a successful development of the company in the future?

Exploring Strategy: 9th edition, 2010: Johnson, Scholes and Whittington: Prentice Hall Publishing. Chapter 1 & 4
Contemporary Strategy Analysis 7th Ed. 2010: Robert Grant, A John Wiley and Sons Ltd Publications. Chapter 1 & 2

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