Integrated Marketing Communication: Target Market

Write a 1,050- to 1,400-word paper in which you research the current customer base, consumer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service.

Identify the ideal target market for your Learning Team’s selected product or service. Include the following:

  • Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable.
  • Estimate the size of the market and estimated penetration percentage.
  • Create an initial marking positioning statement based on your current research.
  • Provide justification for your answers.

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