Assessment Task 1: Individual Research Report
1) Assessment Details: Research and examine QANTAS. You will need to identify and analyse the fundamental issues in marketing that relate to the specific business.
This task is weighted at 25% of the total course marks.
At a minimum, your report must address the following issues:
– A definition of the customer’s needs, wants, demand, product and market identified for the organization.
– A discussion of the orientation the company exhibits toward the market place.
– The major competitive issues facing the firm (for instance, the nature and level of competition, competitive strategy profiles, regulations, etc.).
– Segmenting, targeting and positioning issues relating to the organization.
Please note: The following company types are not permitted
as subject material for this assessment:
– Multinational fast food companies (ie McDonalds, KFC, Hungry Jacks, etc)
– Multinational beverage companies (ie. Coca-Cola, Pepsi, Starbucks, etc)
– Multinational sporting apparel companies (ie. Nike, Adidas, etc)
– Multinational personal electronic companies (ie Apple, Nokia, Samsung, etc)
Please consult your lecturer if you have any doubt about your choice of company
– A word limit of 2500 words applies.
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