Impact of Internal and External Assessment


Most managers in organizations develop strategic plans without realizing the importance of internal and external assessments and their implications on the four functions of management. Assume you are hired as a new manager and you want to improve your company by helping upper management develop a better understanding of these issues.

Using the Argosy University online library resources and the Internet, research internal and external assessments.

Then respond to the following:

•Explain the four functions of management and the purpose of internal and external assessments.

•How would you convince upper management about the importance of internal and external assessments?

•How would you demonstrate the critical relationships that exist between assessments and the four functions of management implemented in most organizations?

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