Assignment Brief Challenge:

Step 1: Research successful, community-led Business Forums and ‘shop local’ brands and evidence some market research on what may appeal to shoppers.

Step 2: Start designing a shop local brand strategy for Grangetown to highlight the benefits to businesses of getting engaged in the forum.

Step 3: Propose a marketing strategy to encourage Grangetown businesses to take part in and sign up to the Shop Local Campaign.

Step 4: Propose a strategy to market the Shop Local campaign to Cardiff Shoppers.

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