The Academic Level is Post Grad (not master).
Write a data analysis report that provides the results to each of the seven hypothesis tests above and make overall recommendations to Starbucks Coffee that management can use for future business decision making. Based on your analysis relating to these hypotheses, your report should
focus on two key questions:
– What is (are) the cause(s) of Starbucks Coffee’s failure in Australia?
– How could Starbucks Coffee compete with established chains such as McCafe and Gloria
The main text is Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2013). The Role of Business Research. In Business Research Methods (9th ed.). Mason, OH: South-Western.
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