In this week’s video presentation, Dan Rather talks about the ethical issues facing today’s news media.  Determine the main points discussed in the video and use them to prepare a brief introductory leadership letter outlining the proposed plan for a new Code of Ethics within a news media organization. Some questions your leadership letter may address include the following:

• Why does your company need a Code of Ethics?
• How can this Code of Ethics address the current challenges employees face within the organization?
• If implemented, what example may this document set for others in the news media industry? 

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