You will research the various elements of the marketing plan as it relates to the TARGET Corporation. You will present the Target Market and a SWOT Analysis. Principles of Marketing 3 Target Market Begin by discussing segmentation of the market based upon demographic, behavioral, geographic , and psychographic criteria. Apply these criteria to your company , explaining their importance to the company. This analysis will enable you to identify the target market(s) thoroughly . Within your explanation, discuss why the identification of a target market is of the utmost importance to a company. SWOT Analysis Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external. Set this up using a table and/or bullet points with clear explanation following the chart. Your submission should be a minimum of two pages in length , double – spaced with a reference page and title page. References should include at least one additional , credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of sub headings ( This week consider using Target Market and SWOT Analysis).
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