“e-Marketing and Social Networking”
Social Media has revolutionized the way that companies market themselves and how they reach their customers.
Examples of social media outlets include Facebook, LinkedIn, Twitter and YouTube. Choose a brand or product you are familiar with and who you feel are successfully using social media in their marketing campaign. In your response discuss the following
- Which social media sites are they using?
- What social media marketing are they doing today? Provide example.
- What do you think they could do to improve their online marketing strategy?
“Hot Coffee at McDonald’s” Please respond to the following:
- Read Case 6.2: Hot Coffee at McDonald’s, located here or on page 231 in your textbook. Next, watch the video titled, “Woman Burned by McDonald’s Hot Coffee, Then the News Media | Retro Report | The New York Times” (12 min 17 s), located at https://www.youtube.com/watch?v=pCkL9UlmCOE.
After reviewing the video and case study, choose two (2) of the five (5) discussion questions located at the end of the case. Formulate your response and post to the Week 5 discussion. Respond to a peer who answered at least one (1) different question than you did.
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