Describing change management.

Describe change management.
What is the ultimate goal of change management?
Pick an example of a company that has dealt successfully with change management. Here are some examples: (http://www.brighthubpm.com/change-management/55056-examples-of-change-management-plans-that-worked/)
What did they do well? What could they have done better?
How do they compare to their competitors?

 

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