Write a 3-5 page paper to complete the following:
1. Discuss the most likely IKEA core competency, how you would test whether this is truly a core competency, and the steps you would recommend that IKEA take if it isn’t.
2. Compose a 1-2 page memo to advise a company that is entering into a strategic alliance what it must do to increase the chances of success. Address at least three issues the company will likely face.
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