Consumer Behaviour

Individual Assignment
Select one of following two topics for your assignment. The essay is to be 2,000 words in length and must contain a reference list of all sources consulted (not included in word length). Marking will be on the basis of research effort, engagement with appropriate academic literature, content, argument effectiveness and writing style. The options for the individual assignment are as follows:

1 Consumer society has brought endless choice to the marketplace through a vast array of different product and services. Critically evaluate the concept of “consumer choice” and discuss whether you think more choice is bringing more customer satisfaction.

2 Using theory, explore the difference between a university student and a university consumer.

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