Comparing Ocado and Whole Foods websites


The main point is this 2 businesses OCADO (online supermarket) and Whole Foods market (both online and actual shop). You have to establish clear links between THEORIES and examples. Do not write in first person and use short examples when posible to illustrate your points.

Answer the following in around 450 words in essay format NOT question by question:
1) Drawing on any digital marketing conceptual theories, describe each retailer’s website. What information is available on each site? How easy was each to navigate? What information did you find interesting and useful on each site? What did you find that you didn’t expect to find at a retailer site? What did you find lacking at each site?
In around 100 words or more:
2) what recommendations would you make to each retailer to improve its website?

FINALLY USE AT LEAST 2 BOOKS AND 3 ARTICLES AS REFERENCES. You can also use website sources but that doesnt count as part of the books/articles.
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