Case Recommendation : Retail Relay

Sales Promotion and Direct Marketing Case: Retail Relay (A) (2014), UV 5738
Case Recommendation : Retail Relay
• Should Retail Relay move forward with the Richmond expansion?
• Is the Valpak promotion worth pursuing at a larger scale? What about door-hanger coupons?
• Would you recommend any adjustments to the company’s social media marketing campaign?

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