1. Go to Gallup.com type current releases in the search bar. Select a poll and describe the results.
(Or go to CNN.com or another news site and search for a poll)
2. a. What survey method was used (describe how the survey was conducted)? b. What sampling method did they use? c. If the results can be generalized which population would it be for?
3. Choose and industry that interests you and describe a Marketing Research Problem that has to do with segmenting or targeting customers. Using library resources such as Mintel or Demographics now find 3 pieces of information (data – numbers) that would be useful for your research topic of interest. Post these along with an explanation of how you would use the information when designing or interpreting your own study.
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