Business-Level and Corporate-Level Strategies

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry.

Write a paper in which you:

1. Thoroughly analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Include the purpose of a business-level strategy. Tell if the corporation is making an effort to produce or serve customers differently from their competitor. Thoroughly, justify your opinion.

2. Product diversification is the primary form of corporate level strategy. Thoroughly analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Is your corporation charging prices lower than their competitors? How is the firm managing their portfolio? Thoroughly justify your opinion.

3. Thoroughly, analyze the competitive environment to determine the corporation’s most significant competitor. Thoroughly, compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Tell who their major competition is. Compare business level and corporate level here. Justify your choice.

4. Thoroughly, determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets. Define what show cycle is and see if the company you selected is in a fast or slow cycle market.

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