Car companies had been operating in a very difficult business environment in the last few years. Some carmakers went bankrupt or nearly collapsed as the financial crisis deepened. Car sales plunged in many markets worldwide. Many governments stepped in and provided aid to the industry in order to keep their car plants running.
Since 2012, the car industry has shown some signs of recovery in some markets. Some manufacturers have increased sales and made profits. Many carmakers have formed new alliances, expanded production or entered overseas markets. In spite of this, many companies still face various challenges and difficulties, especially in the current economic and financial environment.
You are asked to study the European car industry and complete the following task
BMW in UK strategic responses to the recent changes and challenges in the business environment
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