Atmospherics

  1. In their article, “Atmospherics, service encounters and consumer decision making: An integrative perspective”, Hoffman and Turley hypothesize that the U.S. economy is moving to an experience economy. Use a drug store, a middle-of-the-road department store, and a home improvement warehouse that you have purchased from to generate at least five recommendations for improving the atmospherics of each of those businesses. Respond to at least two of your classmates’ postings.

 

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