An Analysis of Consumer Behavior in United Kingdom’s Luxury Car Market

1 Analyse and develop an issue associated with the field of IB (International Business).

2 Critically select and discuss, and rigorously apply an appropriate research methodology in a reflective manner.

3 Demonstrate a critical understanding of the various social and political relationships, and interactions that impacted upon the research.

4 Demonstrate a rigorous understanding of the theory and literature relevant to the issues under investigation.

5 Reflect upon and assess the generalisability of any findings and the extent to which the research contributes to the understanding of IB problems and issues.



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