A comparative study of Jamaica and Barbados and how they are marketed/promoted from the U.K and American tour operators.

Provide An introduction chapter that includes a rationale, aim, and objectives.
Secondary research used throughout.
Covering: U.S.P and cultural differences of Barbados and Jamaica, destination planning, destination marketing,porters five P’s, motivational factors, perceived imagery and real imagery, qualitative and quantitative data analysis of visitor numbers to each island. How each island is promoted online and is there a difference to how they are promoted in brochures.

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